Firestone Art Strategy combines the Theory of Art with the Art of Entertaining to curate and produce immersive, lifestyle, and collector-targeted experiences for luxury brands, brokers, and artists.
Art Strategy |ärt ˈstratəjē| Noun
1. The tactical approach to integrating visual arts with a brand or property through either curation* in a space or collaboration in a product or campaign; 2. Not necessarily involving artworks, it is the use of a curator’s philosophical and intellectual perspective of treating both space and objects relative to one another, i.e. for an exhibition, and applying those techniques to brands and commercial spaces. ORIGIN: New English from 21st century Firestonian theory, with early 19th century influence from French stratégie, from Greek stratēgia ‘generalship,’ from stratēgos and Middle English: via Old French from Latin ars, art-.
*Curation |kyəˈrāSHən| Noun 1. The strategic narration of objects, usually art, across a physical space, designed based on how the curator wants the public to engage with and appreciate those creations through the exhibition experience; 2. A new, Firestonian methodology of VIP client experience strategy wherein: Curation = Event Production + Experiential Marketing. ORIGIN: Middle English: from medieval Latin curatus, from Latin cura ‘care.’